We Started in eCommerce. We Ended Up in CGI. Here’s Why.

JCH Industries was founded in Austin, TX in 2013, originally to help companies navigate the expensive, complicated process of switching ecommerce platforms. Through years of working inside those projects, we kept running into the same problem: the single biggest cost and time sink wasn’t the technology. It was the photography.
The logistics of commercial photo shoots are brutal. Products shipped back and forth. Expensive locations. Equipment. Skilled crews. Weeks of calendar time to produce assets that then need reshooting the moment a finish changes or a new SKU launches. We saw it repeatedly and decided to fix it.
CGI technology had reached the point where we could generate photorealistic imagery indistinguishable from an actual photo shoot — with none of the logistical overhead. Change a finish, swap a background, adjust the lighting, add a camera angle. All inside the computer. No reshoot. No delay.
That became the business. Since 2013 we’ve been producing commercial CGI room sets, product renders, 360° video, and configurator assets for brands and the agencies that work with them, across furniture, consumer electronics, home goods, luxury goods, and more.
Our capabilities are only limited by your imagination. If you have a project in mind, we’d love to hear it.