We help clients work through the complicated process of developing a Digital Strategy.
This includes an eCommerce Strategy, eCommerce Replatforming, RFP Management, Contract Negotiation and Digital Marketing Strategy.
We develop both US only and global strategies depending on the need of our clients.
JCH has extensive experience operating in Europe and Asia as well as here in the US.
We offer full professional research capabilities to clients who need to conduct in depth research as part of the strategy development process.
- eCommerce Platforms - Replatforming
- Third Party Products
- AVSP (Accelerated Vendor Selection Process)
We leverage a set of proprietary processes to quickly identify the right eCommerce Platform to support our customers’ goals.
We have a very broad range of real world experience with most major eCommerce Platforms including; Websphere, Oracle Commerce, Intershop, Digital River, DemandWare, Hybris, eBay Commerce, MarketLive, OneStop, Magento, Insite, Big Commerce and WordPress/WooCommerce.
We understand most supporting technologies required to maximize eCommerce platforms such as personalization engines, analytics software, CMS’s, email providers, product configurators, quote engines and tag management solutions to name a few.
Some Examples of Third Party Providers –
Certona, Rich Relevance, Adobe CQ5, Omniture, Google Analytics, Bronto, Blue Hornet, Constant Contact, BigMachines, Technicon, Tellium, Ensighten.
JCH has developed an Accelerated Vendor Selection Process (AVSP). In order to cut down on the amount of time necessary for a replatforming, JCH will determine an appropriate shortlist of vendors to go through our process. We take the client through this process which is transparent and lends itself to consolidating support amongst internal stakeholders.
For customers with new ecommerce platforms, we implement analytics tagging for programs such as Omniture or Google Analytics.
For customers with existing sites, we conduct detailed reviews of their site architecture and coding. We then analyze their tagging structure as well as their analytics data. Based on that analysis we develop fixes for tagging the site properly.
Having spent a lot of our time in the Direct Marketing industry we’ve developed a broad range of capabilities around online testing. We use various tools to incrementally test and improve attributes such as Conversion Rate, Average Order Value (AOV), Life Time Value (LTV), Cross-Sell and Up-Sell %.
We provide assistance in setting up and managing online Merchandising Campaigns. We can run it from beginning to end including asset creation or just provide direction on setup.
We work with our clients to develop Digital Personas that represent their customer segments to enable more efficient merchandising and marketing. We design, develop and manage the required content to support our clients’ goals around the use of Personalization.
During our careers, we have literally invested hundreds of millions of Marketing Dollars generating billions of dollars in revenue.
We develop marketing strategies from the ground up or improve on existing programs already in place. We consider everything from budgets and ROAS targets to type of product, channel and profit margins.
We engage with clients to solve the problem of Attribution. It’s common for companies to be unsure of how to allocate credit for sales generated by the various media channels they employ. We work with them to determine the best model for them, be it Fractional Allocation, First Touch, Last Touch, Liner, Time Decay etc.
We specialize in Direct Response or Performance Marketing but have also ran Branding Campaigns in Mass Media channels such as TV, Radio and Direct Mail.
We help clients properly allocate marketing dollars across all media channels, we have strong capabilities in the following;
SEO, SEM, Social Media, Email, Mobile, Digital Video, Display & Display Retargeting, Affiliates, Data Feeds and many other digital media placement opportunities such as digital radio, online gaming and integrated content.
We have specific and unique experience in Celebrity Marketing and Celebrity commerce. We’ve spent a lot of time understanding the dynamics and processes involved in converting the unaided brand awareness of a celebrity into real world ecommerce revenue. We did a lot of this work directly with Jessica Simpson and her management team.
- Strategy Development
- Ecommerce Platform
- Site Design & Build
- Marketing & Analytics
- Operations & Support
For some companies, we offer all of the above and more. JCH works with companies who bring their brand and and their budget and have us do everything else. We can both setup and manage your entire business from designing and building your online store, to creating and running marketing campaigns, to processing and shipping orders or any combination in between.
As part of the Strategy Development process we conduct a discovery session with the client to determine factors such as competitive landscape, target customer profiles, business goals and budgets.
We determine which ecommerce platform and third party technologies will best support the strategy. We include factors such as setup costs, maintenance costs, feature set and complexity of the solution. We are very familiar with ecommerce platforms of all sizes
We design a look and feel consistent with the clients brand. We work with the client to choose the colors, fonts and imagery that will give their site the unique qualities that they want to see in the design.
We also offer photography and videography services to shoot engaging, high quality shots of your products that customers will appreciate. We of course can also use any pre-existing assets you may have.
We setup the site to be SEO friendly from launch. After that we work with the client to develop a marketing plan, test into that plan and then set budgets for each media channel. We can then manage marketing campaigns on behalf of the client or the client can manage internally. We have extensive experience with both offline and online channels.
We also include initial tagging of the site for web analytics packages. We have extensive experience with most analytics packages in the market today. We also setup regular automated reports to track key business metrics.
Warehousing, Order processing, Shipping, Customer Support and Returns Management are all services available to clients who want to outsource their operations. They require separate contracts with our third party providers but we will deliver a solution that is integrated from a technical perspective so that orders can be processed and customer enquires answered.